Perficient

JULY 20, 2020

Healthcare consumer: May or may not know, but regardless isn’t going to act on that information until she’s emotionally ready to do so. What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions.

UX 332

UX Meeting Groups Data 332

Perficient

NOVEMBER 30, 2020

Along with expectations that marketing become inherently data-driven comes a modern CMO’s responsibility to understand the very real legal implications of collecting and acting on customer information. So do today’s CMOs need to be part brand whiz, part creative director, part data scientist, part lawyer, part UX designer, part…?

Branding 378

Branding UX Customer Experience Marketing 378

Perficient

NOVEMBER 20, 2020

As you learn more about their unique needs and preferences through marketing and sales interactions – things like intended product use, location, preferred color and desired customizations – you can add that information to the customer’s profile, further refining their experiences with customized content, and then nurture them toward purchasing.

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

FEBRUARY 25, 2021

This can result in large technical overhead and laggy information flow. Digital leaders must establish platforms that enable consistent message delivery and seamless experiences across all channels, including digital and physical experiences. Perficient: Digital Strategy Experts.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Perficient

SEPTEMBER 29, 2020

He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well. Jim: Thanks, Eric.

Marketing 294

Marketing Branding Data Industry 294