Perficient

NOVEMBER 30, 2020

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. How to Get There. This is not a short-term trend either. The short answer is No.

Branding 378

Branding UX Customer Experience Marketing 378

Gonzobanker

JULY 20, 2022

Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!

Digital Strategies 174

Digital Strategies Strategy Leadership Customer Experience 174

Perficient

NOVEMBER 20, 2020

How to Get There. Synthetic content creation is a natural byproduct of the creative methods and the technology available to us today. However, in order to achieve and sustain this level of truly individualized digital experience, you’ll have to do more than just create a lot of content. And you might be right.

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

SEPTEMBER 29, 2020

In this webinar, Eric Enge (Principal, Digital Marketing at Perficient) and Jim Hertzfeld (Chief Strategist, Digital at Perficient) discuss: How marketers have already adapted and where they see the most opportunity moving forward. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294