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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Mint’s pre-launch blogging strategy that got them 20,000+ customers. How Robinhood used an ingenious referral program to build a 1M+ customer waitlist. How to show value during the first-run experience. Stash’s strategy around choice and how it helps them add 25,000 users a week.

Tools 78
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Fall In! FinovateFall 2015 Presenting Companies Revealed

Fintech Labs Insights

Get agile as you tailor your app strategy. Gro Solutions is dedicated to helping banks and credit unions grow by providing innovative digital customer acquisition solutions. RMS is an engagement solution provider focused on acquisition, cross-sell, rewards, and referral marketing solutions for financial institutions.

Company 12