We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
Especially in contrast to products with fuller feature sets, like Mint: “Like most budgeting systems, Mint splits things up into too many categories. Instead, PFM tools operate according to something more like what you might call “quality of life effects.” It was in this algorithm that Patzer found the business model.
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