We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
Especially in contrast to products with fuller feature sets, like Mint: “Like most budgeting systems, Mint splits things up into too many categories. And it would be a constant challenge to keep them from hurting the customer experience. Mint’s Patzer knew he didn’t want to put conventional banner ads on the site.
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