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Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294
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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

It was so personal that people bought bottles for themselves and others and took to social media with thousands upon thousands of photos. Casper Mattress Company created the Insomnobot-3000, a late-night chatbot designed to keep customers company when they cannot sleep. How financial institutions can apply these strategies.

Branding 294
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Consumer-centric Digital Experience in Healthcare

Perficient

So what can healthcare learn from retail about building a “consumer-centric experience”? And how can marketing build toward it? The key to building a consumer-centric experience in healthcare is to consider these three principles: Ease. Building “stickiness” into the digital experience. And so much more.

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Below, we’ll show you: How to use pre-launch marketing to build trust and hype. Mint’s pre-launch blogging strategy that got them 20,000+ customers. WHY ARE THEy SUCCESSFUL?

Tools 78