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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. For your marketing and PR teams? CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

The first round of questions posed in our marketing survey relate to pain points, allows us to gauge where spending will take place in upcoming months. Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. Difficulty creating a consistent, multi-channel customer experience.

Trends 72
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Finding Business Success Through Customer Engagement

FICO

In the US around 30 percent of people are members of a credit union. They regularly achieve high Net Promoter Scores for their personalized service and yet they only hold 7 percent of the market. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

article thumbnail

Finding Business Success Through Customer Engagement

FICO

In the US around 30 percent of people are members of a credit union. They regularly achieve high Net Promoter Scores for their personalized service and yet they only hold 7 percent of the market. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

article thumbnail

Finding Business Success Through Customer Engagement

FICO

In the US around 30 percent of people are members of a credit union. They regularly achieve high Net Promoter Scores for their personalized service and yet they only hold 7 percent of the market. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.