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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. We asked: “Please indicate your Marketing department’s major initiatives in the next 6-12 months.”. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations.

Trends 72
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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

It turns out that a conference about storytelling, design, customer experiences, applied data and delivery is a nice team fit. Marketing automation provider Marquis and its clients were talking up execution capabilities from its recent DocuMatix. Buzzword converter/muffler devices are nice-to-haves, though.).

Branding 146
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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. Content marketing. Marketing automation.

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Finding Business Success Through Customer Engagement

FICO

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey. If they don’t, they won’t.”. by Nikhil Behl.

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Finding Business Success Through Customer Engagement

FICO

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey. If they don’t, they won’t.”. by Nikhil Behl.

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Finding Business Success Through Customer Engagement

FICO

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey. If they don’t, they won’t.”. by Nikhil Behl.