article thumbnail

Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

Refer to guidelines to make sure your messages appear cleanly to users. It adds end to end support for running push notification campaigns, from capturing and storing subscription details in an xDB custom contact facet to sending notifications through Sitecore’s Marketing Automation toolset. A New Sitecore Module.

article thumbnail

A Bank Automation Summit Preview: Key 2023 Banking Automation Trends

Perficient

We helped one of our clients archive over $2 million in annual savings by adopting AI to automate 70% of their loan applications. The next offering for adoption within automation is more human-like Advance AI, which is being referred to as Autonomous Enterprise.

Trends 474
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Market your community bank with first-party data

Independent Banker

It all forms what is referred to as first-party data, or information that organizations own and collect themselves, and it’s generally considered more valuable and accurate than information that outside providers collect, or third-party data. “The They can supercharge those efforts with first-party data. Prioritize data accuracy.

article thumbnail

PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

Personally, I found two other findings more exciting because of how they validated what I have observed among my peers and clients: CMOs having added responsibilities that may include tasks falling within customer experience or sales, for example; and. Our inside sales team is, in effect, part of our marketing team.