PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget
William Mills
NOVEMBER 1, 2016
Personally, I found two other findings more exciting because of how they validated what I have observed among my peers and clients: CMOs having added responsibilities that may include tasks falling within customer experience or sales, for example; and. Rowe also observes marketing’s growing influence on the customer relationship. “We
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