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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

Refer to guidelines to make sure your messages appear cleanly to users. It adds end to end support for running push notification campaigns, from capturing and storing subscription details in an xDB custom contact facet to sending notifications through Sitecore’s Marketing Automation toolset. A New Sitecore Module.

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A Bank Automation Summit Preview: Key 2023 Banking Automation Trends

Perficient

We helped one of our clients archive over $2 million in annual savings by adopting AI to automate 70% of their loan applications. The next offering for adoption within automation is more human-like Advance AI, which is being referred to as Autonomous Enterprise.

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Market your community bank with first-party data

Independent Banker

It all forms what is referred to as first-party data, or information that organizations own and collect themselves, and it’s generally considered more valuable and accurate than information that outside providers collect, or third-party data. There could be other factors at play beyond the technical. Prioritize data accuracy.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

has been successful in attracting new checking account customers through its “refer a friend” campaigns, says Kathy Strasser, executive vice president, chief operating officer and chief information officer of the $1.7 IncredibleBank’s valuable customer data. IncredibleBank in Wausau, Wis., billion-asset community bank.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

Rowe also observes marketing’s growing influence on the customer relationship. “We We have a stake in building references and creating brand ambassadors. Content marketing. Marketing automation. It’s a great feedback mechanism to see how effective those materials can be.”. Content management. Content creation.

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Content Marketing Closes the Loop Between Marketing and Sales

William Mills

To help address this issue, our marketing automation partner HubSpot coined the term “smarketing,” which refers to aligning sales and marketing teams through frequent and direct communication between the two departments.

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Finovate Debuts: Onovative’s CoreIQ Brings Automated Marketing Technology to Banks

Fintech Labs Insights

CoreIQ is a marketing automation system developed by Onovative that speeds onboarding and broadens cross-selling opportunities for community banks and credit unions. One observer at FinovateSpring 2015 referred to Onovative as “Mailchimp for Banks and Credit Unions.” It’s part of the fun of being a startup.”