Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

Community Bank 129

Community Bank Community Marketing Data 129

PYMNTS

JANUARY 20, 2020

“If you build it, and build it the right way, [the consumers] will come,” Fodor explained, referencing that famous baseball diamond in an Iowa cornfield. At the least, building a better brick-and-mortar customer experience could help revive the fortunes of certain retailers. Payment Methods.

Data 147

Data Retail Mobile Iowa 147

Gonzobanker

DECEMBER 19, 2022

TD has been a player that maintained its acquired market share so we are hoping this one doesn’t get messed up like other Canadian banks that have struggled in the Southwest. banks by market value.”. Thanks for elevating the pressing need for bankers to think more like marketers. The Smarter Bank Customer Experience Award.

Community 216

Community Fintech Industry Innovation 216

Independent Banker

SEPTEMBER 30, 2021

“If you want to develop trust on social media, you need to be there when your customers need you.”. Claire Hill, marketing director of $208 million-asset Heritage Bank & Trust in Columbia, Tenn., Use these 3 technologies to safeguard customer data. Claire Hill, Heritage Bank & Trust. Use social media to build trust.

Community 139

Community Community Bank social media Security 139

CB Insights

DECEMBER 5, 2017

Stated investment focus: The Internet of Things (car/home/health), data and analytics, innovative customer experiences, distribution (i.e. Aviva has targeted four areas for investment: IoT, data & analytics, customer experiences and distribution. new sharing economy platforms). Ping An/Ping An Ventures. XL Innovate.

Strategy 28

Strategy Marketing Analytics Innovation 28

CB Insights

JANUARY 6, 2019

Pilot testing of these centers is ongoing to collect data on how to improve in-store customer experiences. With over 40 million people enrolled in the SMS program, CVS both improved customer experience via text notifications and dramatically reduced the number of phone calls to pharmacists each year. Founded: 2015 .

Innovation 77

Innovation Retail Branding Technology 77

CB Insights

JULY 19, 2017

Their goal is to find ideas that “enhance or refine an existing AT&T product or customer experience.” Innovation Lab Name: One Market Center. Visa’s innovation lab within One Market Center is designed to offer increased collaboration for teams working on their latest tech solutions. Founded: 2013.

Innovation 74

Innovation San Francisco Georgia Technology 74