Remove Customer Experience Remove Information Remove Marketing Strategies Remove User Experience
article thumbnail

Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

Meeting 443
article thumbnail

A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ecommerce is Dead, Long Live Digital Commerce

Perficient

Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business? Let’s say a sales representative gathers all the information needed from the buyer to configure a quote. All these questions are critical to ask and understand.

Resources 340
article thumbnail

Are Retailers Missing Out On ‘Supershoppers?’

PYMNTS

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before. Supershoppers live up to their name as the holiday season progresses.

Retail 100
article thumbnail

Finovate Spring 2018 – Day 2

William Mills

How they describe their product/innovation: Project Finance is a personal finance application that shows users the future of their finances based on all the choices and decisions they’re making today. Key Partnerships & Customers. With so many companies showing web-based platforms the quality of the user experience is paramount.

article thumbnail

FinovateSpring 2016 Live Blog – Day 2

William Mills

Verifies the card and pushes that information onto the merchant. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Uses facebook to fill out personal information. Walk through the purchase experience.

Video 40
article thumbnail

Finovate Fall 2016 Live Blog – Day 1

William Mills

Provides you a tool where you can engage, acquire and grow customers. First step, add all financial information. User can add accounts and turn accounts on and off. Consumer has a complete view of the financial information. Also a pretty good customer experience. Who is the target market?

Mobile 40