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Conversational Marketing: Old School Meets New School

Perficient

It’s actually all of the above, leveraged properly together to create great user experiences and garner consumer insights, thus enhancing lead generation activity and customer loyalty. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

Meeting 443
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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?

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Ecommerce is Dead, Long Live Digital Commerce

Perficient

These channels typically rely on a direct exchange rather than digital, but as customers continue to adopt a digital mindset, you will see a need for internal organizational change. Here is how to implement that change. Giving Your Customers Digital Insights. Do you really know and understand your customers?

Resources 340
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FinovateSpring 2016 Live Blog – Day 2

William Mills

Credit HQ helps demonstrate to a small business how to start trading. Small business customers can monitor. ^KT. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Walk through the purchase experience. Karl Falk (CEO).

Video 40
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Finovate Fall 2016 Live Blog – Day 1

William Mills

Also a pretty good customer experience. We are doing a refi on our condo and I had to use GoToMeeting to show our FI’s mortgage lender how to find and use the documents we uploaded on THEIR system because the loan officer didn’t know how to use the system. Who is the target market? Their application is middleware.

Mobile 40
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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

These companies have figured out how to use Amazon for (partial) distribution of their products or carved out niches away from Amazon’s marketplace. In this analysis, we examine how these once-tiny startups have made it big. How Casper sold $100M in mattresses by limiting choices.

Video 78