Gonzobanker

JULY 20, 2022

The lack of clear ownership in driving digital transformation represents a huge roadblock for financial institutions fighting to stay relevant. Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition.

Digital Strategies 174

Digital Strategies Strategy Leadership Customer Experience 174

Perficient

FEBRUARY 25, 2021

To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. When management disagree on CX goals, priorities or projected impact, delivery teams are left holding the bag.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Perficient

NOVEMBER 20, 2020

However, in order to achieve and sustain this level of truly individualized digital experience, you’ll have to do more than just create a lot of content. This DXP should also allow you to easily measure how well your new synthetic experiences are converting. This should be a top priority.

Video 322

Video Tools Digital Strategies Marketing 322

Perficient

SEPTEMBER 29, 2020

I am the Chief Digital Strategist for Perficient. Our focus is on customer experience-oriented strategy and aligning our clients’ technologies, investments, and what their business operations are that deliver a great customer experience. Yes, it’s great to be here. We do that in a lot of ways.

Marketing 294

Marketing Branding Data Industry 294