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The Business Value of Experience Design

Perficient

It takes deliberate, thoughtful planning to orchestrate the right people, processes, products, and, yes, technologies to do it well and to do it consistently. This is especially true for digital experiences where the user experience will dominate the customer experience more than any single factor.

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There’s No Secret Sauce: Put Financial Services Customer First, and You Too Will Grow

Perficient

On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. GM Financial will share how it continues to focus on the customer, while Adobe will discuss what all financial services companies can do to become “experience makers.” We’d love for you to join us.

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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

It is time to reimagine the traditional banking business model and optimize it for the digital age. Financial institutions that want to remain ahead of their competition must adopt new business processes and implement fresh digital strategies and technologies. How financial institutions can apply these strategies.

Branding 294
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There is No Secret Sauce: Put Financial Services Customers First and You Will Grow

Perficient

On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. GM Financial will share how it continues to focus on the customer, while Adobe will discuss what all financial services companies can do to become “experience makers.” We’d love for you to join us.

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Rise in Synthetic Experiences

Perficient

Your target customers may include consumers, farming operations of various sizes, construction companies, and other fleet operators, each with a unique and specific use case in mind for your product. Synthetic content creation is a natural byproduct of the creative methods and the technology available to us today.

Video 322
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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No.

Branding 378
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SMB Alt-Lending Gears Up For Another Industry Shakeup

PYMNTS

It wasn’t until the alt-lending boom post-financial crisis that big banks truly began to accelerate their digitization initiatives, and despite significant strides made, Diamond said he doesn’t expect these institutions to emerge from the pandemic with small business loan modernization at the top of their agendas.

Lending 171