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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. ICBA offers the “Tell Your Story” Marketing Communications Toolkit exclusively to members as a supplement to your community bank’s creative efforts. Here’s a preview.

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Facebook Undergoes A ‘Philosophical Shift’ As It Takes On Privacy Concerns

PYMNTS

And in April, Facebook provided the world with more detail on how and why it chooses to delete content from its network through a “community standards” guidebook that it published on its website. We decided to publish these internal guidelines for two reasons,” Bickert wrote in the post.

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Facebook Unveils Once-Secret Content Policing Guide

PYMNTS

The world’s largest social media company published its “community standards” guidebook on its website yesterday, providing more detail on how the network’s 7,500 moderators decide what text, pictures and video are removed. Facebook is giving more detail on how and why it chooses to delete content from its network.

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Five Ways to Start Engaging Employees on Social Media

Social Assurance

As a financial marketer, you probably know how difficult it can be to grow engagement on social media. Plus, with the levels of compliance surrounding financial marketing, most institutions involve multiple team members, with various levels of experience, to executive social strategies. Share Social Media Policies.

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Trick or Treat: How to Dress Up Your Social Media Channels

Social Assurance

While we recommend typically focusing things like engagement, impressions and website clicks (if applicable), Instagram allows brands to unlock even deeper metrics about your communities. For example, for a community post or campaign, you may want to try using the hashtag #golocal #community or #banknamecares.

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Content Marketing 101 for Financial Brands

Social Assurance

Remember, content marketing is not separate from your other marketing strategies but instead it’s at the core of each of your marketing strategies: email marketing, social media marketing, digital marketing, SEO, and PR. You can distribute content on social platforms (Instagram, Twitter, TikTok, LinkedIn, Youtube, and Facebook).

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Three Tips for Improving Your Financial Brand’s Facebook Content

Social Assurance

While Facebook is different for each brand, we’ve included a few helpful guidelines below to help your team strategize for your next content calendar. Don’t forget that if you’re finding that you’re unable to post as often as you’d like, or need a partner to help, Social Assurance offers custom content for financial brands.