Long Lasting Ideas

APRIL 5, 2016

In an article on his website, Tynan pointed to a recent Harris survey that said that big banks are winning the hearts, minds and bank accounts of two-thirds of millennials. Community banks, he argued, aren’t so lucky. Continue reading Millennials ARE worth the effort for community banks.

Community Bank 40

Community Bank Millennials Community Marketing Strategies 40

The Financial Brand

DECEMBER 8, 2020

Disconnect between the views of Millennials and community banking leaders over rate sensitivity gives handful of institutions a big opening. The post Big Banks Are Deposit Vacuums: How Other Institutions Can Slow the Flow appeared first on The Financial Brand.

Millennials 38

Millennials Community Bank Community Branding 38

Long Lasting Ideas

JANUARY 5, 2015

And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. Get out of the office.

Marketing 40

Marketing Millennials Community Bank social media 40

The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Analytics and first-party data can help reverse the trend.

Marketing 31

Marketing Fintech Millennials Analytics 31

Long Lasting Ideas

FEBRUARY 23, 2016

These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand. It’s a creative way to communicate the idea of building wealth more quickly and creatively.

Branding 40

Branding Alabama Community ATM 40

William Mills

MAY 11, 2016

What’s the market strategy? Looking for banks or credit unions. In 2015, 70% of customers preferred to open bank accounts through mobile channels. Fiserv is meeting that need for FIs and millennials. Demo: In Instagram – Example dude sees an ad for sunglasses from a bank called Genius. That’s new.

Video 40

Video Mobile social media Analytics 40