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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. Get out of the office.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

What’s the market strategy? Looking for banks or credit unions. In 2015, 70% of customers preferred to open bank accounts through mobile channels. Fiserv is meeting that need for FIs and millennials. Demo: In Instagram – Example dude sees an ad for sunglasses from a bank called Genius.

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