The Financial Brand

DECEMBER 8, 2020

Disconnect between the views of Millennials and community banking leaders over rate sensitivity gives handful of institutions a big opening. The post Big Banks Are Deposit Vacuums: How Other Institutions Can Slow the Flow appeared first on The Financial Brand.

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Millennials Community Bank Community Branding 38

Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

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Branding Alabama Community ATM 40

The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Analytics and first-party data can help reverse the trend.

Marketing 31

Marketing Fintech Millennials Analytics 31

William Mills

MAY 11, 2016

What’s the market strategy? Looking for banks or credit unions. Branded version is available. ^KT. In 2015, 70% of customers preferred to open bank accounts through mobile channels. Fiserv is meeting that need for FIs and millennials. A mobile wallet powered by a local bank, built on the Malauzai platform.

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Video Mobile social media Analytics 40