Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Gonzobanker

JULY 20, 2022

Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition. The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital.

Digital Strategies 173

Digital Strategies Strategy Leadership Customer Experience 173

Abrigo

MARCH 6, 2017

3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks. His Tweets mix news about middle market, small business and business internet banking with occasional pop culture references. It often Tweets columns tied to breaking news and statistics. Learn more here.

social media 150

social media Lending Community Community Bank 150

Independent Banker

SEPTEMBER 1, 2016

Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. This year’s panel of judges evaluated social media campaigns submitted from several community banks across the country before selecting those that received final recognition.

social media 96

social media Community Community Bank Michigan 96

Independent Banker

AUGUST 25, 2016

With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. For instance, she calls Facebook “the pub” for its accessibility to connect with clients, stay top of mind for promotional events and share stories to humanize a bank’s brand.

social media 70

social media Community Bank Community Video 70

Gonzobanker

DECEMBER 22, 2014

It’s been a busy year integrating recent acquisitions, purchasing $1 billion+ in Banco Popular deposits, hiring former Los Angeles Mayor Antonio Villaraigosa to advise on community relations, and having former President Bill Clinton speak at a major financial literacy event. Bank Acquisition of the Year - BB&T Corp.

Los Angeles 101

Los Angeles Apple Risk Management California 101