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Paid social media’s place in your marketing strategy

Independent Banker

They share tips for how community banks can get started. Social media has made it easier for community banks to nurture connections with prospects, customers and the community. Depending on a community bank’s in-house resources, however, creating a paid social campaign might feel daunting. “A

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4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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Fed Looks To Small Banks To Bail Out SMBs

PYMNTS

The Federal Reserve is looking toward a time-worn source to help with bailing out many smaller businesses and individuals as they enlist smaller regional and local banks for the job. One such bank is New Jersey-based OceansFirst, with its 118-year-old history and assets numbering $10.2 billion in the small town of Toms River.

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Eyes Facing Forward

Independent Banker

ICBA has planned an educational lineup of more than 60 workshops and networking sessions for next month’s Community Banking LIVE conference in New Orleans. Community banks can beat tech-based, nontraditional competitors at their own game. billion-asset community bank in Winter Haven, Fla., Digital Jujitsu.

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Analytical and Personable

Independent Banker

As a successful commercial lending specialist for more than 30 years, Jamey Smith, Houston region CEO of Citizens Bank in Kilgore, Texas, has pursued a strategy of getting an in-depth understanding of potential customers and their businesses. He’s the epitome of a community bank lender.”. By Judith Sears.

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Bankers: Is your strategy the same as your competitor?

Jeff For Banks

These services are provided through a variety of delivery systems including automated teller machines, private banking, telephone banking and Internet banking. We believe we can effectively compete as a community bank in our market area and the niche markets we serve. We focus our marketing efforts in three areas.

Strategy 101
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THE 16TH ANNUAL GONZOBANKER AWARDS

Gonzobanker

Mergerama Region of the Year – The Midwest: Huntington-First Merit, Chemical-Talmer, Old National-Anchor … the list goes on. Or the need to take market share in a slowest growth region? Acquisition of the Year – Guaranty Bank and Trust Company in Colorado for its acquisition of Home State Bank. see [link] ).

Utah 60