Lessons From The Failed Chatbot Revolution — And 5 Industries Where The Tech Is Making A Comeback
CB Insights
OCTOBER 31, 2019
Customer journey: Using chat to get people from online to brick-and-mortar. Crafting a simple UX for a personal finance app is a tall order. In mid 2019, a third of respondents to a Drift and Audience survey reported using a site’s online chat feature in order to communicate with a company in the last 12 months.
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