Lessons From The Failed Chatbot Revolution — And 5 Industries Where The Tech Is Making A Comeback
CB Insights
OCTOBER 31, 2019
Customer journey: Using chat to get people from online to brick-and-mortar. For banks, that complexity is in the form of things like long, dense loan agreements and derivatives; for consumers, it’s in budgets, bank accounts, credit card statements, and subscriptions. Crafting a simple UX for a personal finance app is a tall order.
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