Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

PYMNTS

JANUARY 20, 2020

Millennials to the Rescue. The experience of buying, sending and receiving greeting cards continues to undergo changes in a world where social media and sparkling, decorated texts often suffice for getting across congratulatory messages. The move has much more to do with the decline of handwriting, of course.

Retail 183

Retail Millennials Cards social media 183

Long Lasting Ideas

JANUARY 5, 2015

A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Offer millennials the human touch.

Marketing 40

Marketing Millennials Community Bank social media 40

Social Assurance

APRIL 4, 2016

But in an age of convenience and cards, cash rarely makes its way into my wallet or onto my To-Do list, and therefore dictates where I spend my lunch dollar. In fact, one of our employees, Jordan (who happens to fall into the millennial category) never has cash either. He ordered a credit card reader for the owner. Frictionless.

Millennials 12

Millennials Marketing Strategies social media Cards 12

William Mills

MAY 11, 2016

Credit cards offer rewards but over 60% of payments are made on debit cards. Chip card reader for when customers are shopping online to improve security. Verifies the card and pushes that information onto the merchant. What’s the market strategy? Fiserv is meeting that need for FIs and millennials.

Video 40

Video Mobile social media Analytics 40

William Mills

MAY 11, 2016

Going to speak about technology can be better used in the card world. Card-linking – link to Facebook, BofA, other so you can get a targeted real-time discount offer. Tim Dubes (VP, Marketing). Millennials want their mortgages fast, rocket fast.” I do not know they folks so I’m interested what Silvio has to say.

Video 40

Video Lending social media Analytics 40

FICO

MARCH 24, 2021

To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. In order to achieve this, the bank needs to monitor the transactions in the customer’s credit card account in real time.

Data 59

Data social media Resources Examples 59