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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. From these actions, community banks receive data on their income, home address, email address, credit card debt, employer and financial products they want to learn more about.

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Hy-Vee Says Customer Credit Card Info Was Compromised

PYMNTS

Des Moines, Iowa-based supermarket chain Hy-Vee said credit card information for an undisclosed number of customers were exposed in a data breach, according to reports. “Hy-Vee Hy-Vee takes the security of payment card data very seriously,” the company said in a statement on its website. “We

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Food Stamps Online: The $75B Grocery Game-Changer?

PYMNTS

Those who are unbanked pay to cash their checks, to get money orders to pay their bills and to buy and use prepaid cards. There is also the surprising reality that goods that less affluent consumers favor also tend to stay in the market longer with fewer changes over time, meaning their prices more or less trend up with inflation.

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Sizzle Or Fizzle: Facebook, Online Lending, Cash – And The Twilio Surge

PYMNTS

But Facebook got the jump on the news cycle this week with the big news that it was opening up Facebook Canvas for retailers and other marketers on the site, as opposed to just advertis e rs. Online to offline coming to Walmart near you, and we mean that sincerely. Online lending . Costco Card. A pretty clear-cut sizzle.

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Google Pay Adds 29 US Banks To Mobile Payment Service

PYMNTS

Iowa Falls State Bank. This year has been a busy one for Google Pay, as it tries to gain prominence in a crowded market with competitors like Apple Pay , Samsung Pay and even Walmart Pay. Also in September, Australia’s ANZ bank added Google Pay for its personal Visa credit and debit card users. First Central Credit Union.

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SNAP Users Shut Out Of The Digital Grocery Aisles

PYMNTS

Looking at the past several weeks of PYMNTS consumer survey data, four times more consumers are buying groceries online instead of going into the grocery store these days. Smith suffers from a chronic medical condition affecting her connective tissue and laments the fact that she can’t use her SNAP to easily shop online.

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Enabling Digital Commerce At Sporting Venues With Mobile Ticketing

PYMNTS

for instance, nearly half of all Visa transactions at physical points of sale happen via contactless card tap. Asia Pacific lags behind the worldwide average somewhat, with one-third of all in-person transactions happening via contactless card. Approximately 80 percent of gamblers are now betting online. Excluding the U.S.,

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