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Top Social Media Trends to Pay Attention to for Financial Brands

Social Assurance

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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Top Social Media Trends to Pay Attention to for Financial Brand

Social Assurance

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

One use case is to use a bot, via text messaging, to help customers when they have potential credit card fraud. Card-linked offers generated a lot of excitement a few years ago. They have a platform to source the merchant offers, and match them with card issuers. Link your card to website or app, select the offer.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Credit cards offer rewards but over 60% of payments are made on debit cards. Chip card reader for when customers are shopping online to improve security. Verifies the card and pushes that information onto the merchant. What’s the market strategy? The account has a tie into social media and sharing.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Going to speak about technology can be better used in the card world. Card-linking – link to Facebook, BofA, other so you can get a targeted real-time discount offer. William, Steven and I are here at the conference ready to go. Mills-Grimes is the Digital Marketing Consultant at William Mills Agency. Stay tuned! ^KT.

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Finovate Spring 2018 – Day 2

William Mills

In addition to two great days of demos I’m looking forward to days 3 and 4 of conference content and a panel session I’m hosting on Friday. If you are here at the conference feel free to stop by at the breaks, I’m on the front row or email me at william@williammills.com. They have a cool card. Korash Hernandez.

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Finovate Fall 2016 Live Blog – Day 2

William Mills

You can look at life events such as marriage, credit card, new job, etc. Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. Larger banks want an API and dig-down.