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Market your community bank with first-party data

Independent Banker

Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days.

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Member Benefits: Advocacy through digital channels

Independent Banker

Digital media gives community bankers a platform for advocacy, and ICBA’s Virtual Advocacy Primer details how you can put it to work. How can a community banker best connect with a member of Congress? With these social and digital platforms, you have new points of contact for your representative.

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2020 GonzoBanker Awards

Gonzobanker

Bankers started the year with good business plans, strong balance sheets, and optimism. Banks and credit unions had to fundamentally change their delivery, support and relationship management models at scopes and speeds that were unheard of. And how did community banks and credit unions respond to the COVID craziness?

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CEO Roundtable: Ideas for a successful 2023

Independent Banker

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023.

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The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

It turns out that confidence is more valuable than capital. While we wrote about the root cause of the failure of Silicon Valley Bank (SVB) HERE , the lessons of the current banking crisis go beyond interest rate risk management. This is compared to about 40% at most banks.

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GonzoBanker Awards 2017

Gonzobanker

Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. GonzoBanker of the Year – Large Banks. 16 passing of Robert Wilmers, chairman and chief executive officer of M&T Bank Corp. Well, you can cross the last one off your list, because THE AWARDS ARE HERE.

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10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

The concept that we allow the customer to choose how they want to bank often enables the bank to be passive in its position and give up agency. Despite that increase in profitability, banks need to be mindful of how they manage their branch and customer base to increase profitability further.

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