article thumbnail

[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!): It was so personal that people bought bottles for themselves and others and took to social media with thousands upon thousands of photos.

Branding 294
article thumbnail

Top Social Media Trends to Pay Attention to for Financial Brands

Social Assurance

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. Social Media Stories. Facebook Pay.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Social Media Trends to Pay Attention to for Financial Brand

Social Assurance

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. Social Media Stories. Facebook Pay.

article thumbnail

Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
article thumbnail

Consumer-centric Digital Experience in Healthcare

Perficient

The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. Health systems that succeed in building “stickiness” do things like use gamification and social media tools. It’s the social media or TurboTax experience. Multivariate testing.

article thumbnail

Banks On Notice: Fintechs Are Coming For Checking Accounts & Debit Cards

CB Insights

These companies have been able to generate these signups through three channels: card design, rewards, and application UX. Square has partnered with other top brands (including Shake Shack, Whole Foods, and Chipotle) to offer other cash boosts, and claims to be expanding the list. ux to help target existing clients.

Cards 71
article thumbnail

We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Then, they spent an equal amount of time working on distributing that content both through social media (Reddit, personal finance forums) and through SEO (which wound up driving about 20% of Mint’s overall traffic).

Tools 78