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Vans Skates Into LA With Community-Driven Concept

PYMNTS

Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. The 20,000-foot store will be called “Market by Macy’s.”

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FICO and Chelsea Football Club to Raise Financial Literacy in U.S.

FICO

FICO will be holding “Score A Better Future Fundamentals” financial education workshops designed for high school students in the cities where Chelsea will be playing during the tour, including Chapel Hill, North Carolina; Atlanta, Georgia; and Chicago, Illinois.

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A Sleigh Ride Through Our Workshop

Social Assurance

Are you wondering what goes on in the Social Assurance workshop? We have several teams working behind the scenes on the platform and services that help take your financial brand to the next level. Learn more about the stations that make our workshop run below. Marketing and Sales. Developers. Management.

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2021 Social Media Content: Notable Trends

Social Assurance

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. New Social Platforms to Watch.

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Adidas Reinvents The Pop-Up As Collaborative Creative Space

PYMNTS

The pop-up store , in an era where retail is resetting rapidly all around, has become a popular option for all types of businesses, including eTailers looking to put feelers out into physical commerce without a big commitment, or even physical retailers trying to test-drive an expansion into a new market. 2 and will end on Aug.

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10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

Likely, it might be a combination of the above, but setting a branching strategy should dictate capital allocation, branch layout, marketing, and staffing. If you want to make your branch marketing almost twice as effective, use your marketing dollars to highlight the people in the branch.

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Why Publicity Stunts Go Wrong So Easily

PYMNTS

When planning a large-scale marketing push or publicity stunt, it can be easy to overlook the fact that getting attention is hard, and getting positive attention is even harder. And the summer of 2018 has already featured two flashy mass-market promotions that aimed for it, missed and got to watch things go spectacularly awry.

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