Branding Marketing Millennials Seattle 
PYMNTS
AUGUST 3, 2018
Millennials, on average, are less brand-loyal than their parents or older siblings. They tend to like quality, have a strong preference for shopping online and enjoy a good bargain – but when it comes to buying from a specific brand? Not so much. They are packaged to limit waste and labeled for maximum transparency.
PYMNTS
FEBRUARY 23, 2018
Taco Bell is living más as it pulls ahead of Burger King as the fourth-largest quick-service restaurant (QSR) brand with new delivery options and, yes, nacho fries. percent in 2017, Taco Bell has been drawing in customers with new food items, a Live Más marketing campaign and new nacho fries for $1. But McDonald ’s Corp. Subway’s $10.8
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PYMNTS
FEBRUARY 6, 2018
In the 1970s, the venerable The Great Atlantic & Pacific Tea Company (A&P) was losing market share. To try to increase its market share, A&P came up with a novel way to sell groceries: It decided to sell its most popular items in their original wholesale bulk packaging — for a much cheaper price.
PYMNTS
MAY 10, 2016
The latest and perhaps biggest domino in home improvement retail to fall to Amazon’s have-it-your-way style of concierge services is Lowe’s and its subsidiary furniture and lighting specialty brand, ATG Stores. But it’s been interesting because it’s actually galvanized everyone.”.
PYMNTS
NOVEMBER 20, 2017
But the right level of connection could enable brands and retailers to forge a unique personal connection with each customer and tailor the shopping experience to suit their preferences. Rebecca Minkoff as a brand is about confident young women going out and living life on their own terms, getting the most out of their world, said Hobsbawm.
PYMNTS
APRIL 19, 2018
While it’s not surprising that tech-savvy millennials may want to use kiosks, research shows customers of various age groups are seeking to use technology such as self-service kiosks in both QSR and fast-casual establishments. — $34.1 billion is the projected size of the interactive kiosk market by 2023.
CB Insights
SEPTEMBER 4, 2019
Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.
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