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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Tell – Authentic, Relevant Brand Messages and Experiences.

Industry 294
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How Can Regional Insurance Carriers Harness the Power of AI?

Perficient

By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, and make more informed decisions. AI enables these carriers to automate processes, improve risk assessment, personalize customer interactions, and optimize pricing strategies.

Regional 221
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Zycus Ramps Up Customer Outreach In India With Salesforce

PYMNTS

Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India. The company added that Salesforce’s technology enables Zycus to “blur the lines between sales, marketing, customer support, operations and even IT.”

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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

voice) to interact with people, brands or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”. Connecting consumers with brands at any time of the day for customer service and making purchases gives chat commerce the opportunity to shake up the retail industry.

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Restaurant Customer Engagement Platform Fishbowl Integrates With Android Pay

PYMNTS

The integration allows restaurant brands to push personalized coupons and to provide seamless loyalty and promotional offerings within customers’ digital wallets. That has become a strength for us, to leverage that intelligence to help restaurants market effectively to their guests.”.

Mobile 100
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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

“We have a stake in building references and creating brand ambassadors. He explains that his team operates with a data-oriented mentality. Now, with technology, we can connect disparate data points through integrated systems and full marketing platforms that reveal impact from start to finish,” said Rowe. Content marketing.

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Cisco Financial Services welcomes imimobile

Cisco

As a result, financial brands realize the need to create a unified customer experience across all customer touchpoints, whether digital or physical, and be available to their customers any time of day, rather than only during weekday business hours. You already have a CRM, a Marketing Automation platform, or Call Center software.