Perficient

JULY 20, 2020

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. Perhaps: Unengaged Young Millenial.

UX 332

UX Meeting Groups Data 332

PYMNTS

JANUARY 3, 2017

Rewards can help lure customers to a brand and keep them there. The question put by PYMNTS’ Karen Webster to Vantiv’s Andy Wind, mobile product manager, and Tony Rose, director of mobile product management, remains: Just what makes a rewards program, well, rewarding? credit cards, 1.3 debit cards and 1.3 store affinity cards.

Retail 137

Retail UX Cards Branding 137

CB Insights

AUGUST 2, 2018

These companies come from diverse fintech backgrounds — P2P money transfers, wealth management, lending — but all are rushing to create checking account alternatives within their pre-existing products. These companies have been able to generate these signups through three channels: card design, rewards, and application UX.

Cards 71

Cards Fintech UX Strategy 71

Gonzobanker

DECEMBER 20, 2019

billion of assets under management. Hats off the Schools Financial’s board and management for acknowledging that even multi-billion dollar credit unions can drive value via merging with someone bigger. We salute CEO Frank Weidner, CIO David Mason and Strategic Insights Manager Mike Lindberg for taking this big strategic step.

Idaho 148

Idaho Conference Data Marketing 148

CB Insights

OCTOBER 10, 2017

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” Robinhood’s clutter-free user interface design is flypaper for millennial audiences.

Tools 78

Tools Millennials US Maine 78