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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Across financial services – industries such as banking, wealth management, and insurance – the need for greater personalization has been a theme for several years. Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market?

Industry 294
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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. What could possibly go wrong? As it turns out, a LOT can go right. Digital First Now! ConTENT with CONtent?

Branding 127
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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

Rowe also observes marketing’s growing influence on the customer relationship. “We We have a stake in building references and creating brand ambassadors. It influences the customer experience and their recognition as well as interaction with a brand. CRM and relationship management. Content management.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

There is also a backend workflow tool, as well as a portal for realtors. ^SR. Seems like a pretty straightforward application of marketing automation and predictive marketing. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing.

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Cisco Financial Services welcomes imimobile

Cisco

Earlier this year Cisco completed its acquisition of imimobile, adding an enterprise-grade, digital-first client interaction management platform to Cisco’s industry-leading collaboration and contact center solution portfolio. With the COVID-19 pandemic still an ongoing crisis in 2021, the physical branch has suffered significantly.