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NY Mag To Open Pop-Up Shop; Amazon Go Plans New York Store

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Magazines have been testing the waters of brick-and-mortar retail by opening temporary stores in major cities, and New York Magazine is no exception. The venture, which is dubbed “I Found It at The Strategist,” will feature items chosen by the magazine’s editors. In Other Brick-and-Mortar News….

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New Fashion Startup Bets Its Future On Off-Price Luxury

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Fast fashion already claimed a victim this week as Lucky Brand filed for bankruptcy, and H&M announced it was shuttering 170 stores across the globe due to the pandemic-driven digital shift. “We non-licensed goods) by way of self-owned and operated channels),” says fashion trade magazine The Fashion Law.

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Why UNTUCKit Is Tucking Into Physical Retail So Hard

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The brand took an unusual root to the market – bootstrapped early on with funding from friends and family, and then marketed through some genuinely unusually channels, according to Forbes , including airline magazines and radio ads. The brand took off, has thus far been funded by its own profits instead of outside funding.

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Tracksmith: Taking DTC Running From Heartbreak Hill To The Global Market

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And although Runner’s World magazine had the nerve to rank it No. 3 in the best running cities in the U.S., Matt Taylor, co-founder and CEO of running apparel brand Tracksmith has found himself and his company a little slice of Boston’s running history. So Tracksmith was born and now thrives as a D2C brand.

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How Experiential Retail Is Giving Physical Stores An Edge

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According to a recent report from Forrester and Adobe , brands defined as “experience-driven” grow at a clip of 19 percent per year, compared to 13 percent for others. The consumer now has a candle with a personal brand. Other companies focus on activities that stay on brand. Minutes later, that photo is applied as a label.

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Bulletin: A Cheaper Way To Sell In-Store

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Bulletin — described as “WeWork for retail” — opened its second New York City retail space this week while also raising funds in anticipation of opening additional NYC locations as well as eventually branching out to other cities.

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Digital Spaces As Virtual Makeup Studios, Augmented Reality Style

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billion, and brands are already getting onboard with the technology. Then, in June , it was reported that H&M is rolling out a voice-activated mirror in a flagship New York City location. The device then asks the person to take a selfie, which appears on the screen in the style of a magazine cover.