William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? 2015 was a content marketing tsunami. Sales – 84%.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Tinkoff Bank’s “Stories” feature delivers best targeted offers and increases transactional activity and financial awareness for customers. 09:34 am Cashoff. www.tinkoff.ru/eng

Mobile 78

Mobile Customer Experience Lending Analytics 78

William Mills

APRIL 27, 2017

Omnichannel campaigns online. From their web site: We create, design and develop innovative applications, combining talent and technology to achieve high impact creative solutions for our clients’ needs. Showing how a banker could build an online offer in real time. As a HubSpot certified specialist, K.T.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

William Mills

MAY 11, 2016

Showing IOS App “End Financial Stress” and telling the story of a typical American household and their short-term financial challenges. Do no go online and get another online loan. Employer has new benefit; PayActiv” Two of three families are living under extreme financial distress. How does this work?

Video 40

Video Lending social media Analytics 40

William Mills

MAY 10, 2016

Qumrum allows banks to actually document customer interactions online. We enable FIs to record everything that goes on with the customers transactions on mobile, online, social and let the FI validate interactions on that site. Empyr helps to connect online and offline businesses. 11 hours a day online. Jon Carder (CEO).

San Jose 40

San Jose Customer Experience Mobile social media 40

William Mills

MAY 11, 2016

Chip card reader for when customers are shopping online to improve security. Integrate with any online merchant site. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Branded version is available. ^KT. Retail for a piece.

Video 40

Video Mobile social media Analytics 40