Branding Exercises Millennials Operations 
PYMNTS
NOVEMBER 5, 2019
Wainwright noted that the first step in automating its inbound operations involved pricing. While the company made much progress on pricing automation , Wainwright noted that it also exercises human oversight to ensure that it capitalizes on market opportunities. She also noted that a core value of the company is sustainability.
CB Insights
SEPTEMBER 24, 2018
CPG corporates like PepsiCo, Coca Cola, Kellogg’s, and Campbell, for example, have invested in and acquired a number of brands focused on healthy snacking , while personal care incumbents like P&G and Unilever have backed natural and organic beauty brands. Meet Maya, our hypothetical wellness-focused millennial consumer.
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PYMNTS
OCTOBER 22, 2018
We have brand-new data that reveals how much change is happening. People of all stripes — from millennials to baby boomers, from Generation X to the Greatest Generation — are increasingly swapping the friction of shopping in a store for the convenience of using one of the many connected devices they now own to shop and buy from instead.
South State Correspondent
MAY 2, 2022
Here is a fun exercise – Ask a bank product team, “How do you grow customers?” As mentioned above, it takes focus away from creating a brand and a value proposition in a product. Since funnels only operate in one direction, it is common for banks to assign different parties to different parts of the funnel.
CB Insights
SEPTEMBER 4, 2019
Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.
PYMNTS
SEPTEMBER 20, 2017
Could the secret to winning the grocery wars lie not in groceries, but in adjacent brands and services? Wahlburgers, a family-friendly, fast-casual establishment serving signature burgers and drinks, currently operates 17 locations in nine states. That will make Hy-Vee the largest single Wahlburgers franchisee.
CB Insights
JUNE 17, 2020
As more people have worked, learned, banked, exercised, relaxed, and even sought medical care from home during Covid-19, they have gotten a crash course in just how much can be accomplished at home. Meanwhile, brands that were already virtual-first have seen dramatic increases in adoption during the crisis.
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