Will Exercise Junkies ‘Save’ The Smartwatch?
JULY 19, 2016
In fact, the smartwatch industry remains very much a niche and specialized market, one that Apple and other brands and retailers have not done a very good job capitalizing on or monetizing so far. The activity tracker became the device of choice for the middle-aged consumer looking to get in better shape by starting an exercise routine. So, if the smartwatch has a future — and companies like Apple are praying that it does — maybe it’s with the uber-fit exercise junkies?