Branding Exercises Innovation User Experience 
PYMNTS
APRIL 22, 2016
The challenge for the bank will be remaining competitive when the interest rate is ultimately dialed back and the offering itself – namely its features and user experience — need to steer the ship. The focus for us has to be customer experience,” Dickinson explained of the pause due to speed of growth. “It’s
South State Correspondent
APRIL 27, 2022
In this article, we walk through why banks should focus on total experience (TX) and give you the ten critical factors that can catapult your bank ahead of almost every bank in the industry. What Is Total Experience? Total experience is the latest evolution of providing superior service. It is rarely the other way around.
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PYMNTS
APRIL 21, 2016
Those that do decide to build new brands will likely need to ensure their customer experience rivals, or even surpasses, the experience offered by more traditional institutions. When in doubt, spin out. Why spin out? I know everyone uses them as an example, so it’s kind of boring at this point,” he acknowledged. “But
CB Insights
JANUARY 8, 2019
The phone, watch, and medical device innovation. While healthcare might seem like an area outside of Apple’s expertise, it has many advantages relevant to the space, its brand being one of the biggest. Apple’s attention on user privacy is notable here, especially compared to other tech giants entering the healthcare space.
FICO
MARCH 6, 2020
They need to build long-lasting brands, create customer trust and satisfaction, and protect their good reputation to safeguard their business. Financial crimes compliance has often been seen as a mere cost-center activity, and a “check-the-box” exercise to keep auditors and regulators satisfied. However, this has changed over time.
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