What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
The mobile TV platform seemed to have it all. Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. For any brand that promises to entertain, motivation should center on pleasure. Why did it lose everything? In its brief run, Quibi burned through $1.7
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