Remove Branding Remove Community Remove social media Remove Taxes
article thumbnail

Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction.

article thumbnail

The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

Consider that many banks have one person in their marketing department, and then they task that person with managing events, merchandise, and brand building. Most of these campaigns revolve around an email drip campaign, digital advertising, retargeting, social media, podcasts/video, and print. You can do this with small wins.

Marketing 195
article thumbnail

Facebook Tracker: East, West And Everything In Between

PYMNTS

Facebook is getting big, and we don’t just mean popular: the social media giant has gotten bigger than its britches in more places than one, with new offices cropping up across the U.S. Facebook will receive around $19 million in state tax exemptions through 2035, CNN Tech reported. Chicago, Illinois. Henrico County, Virginia.

article thumbnail

PR Insight: Time To Get Your Social On

William Mills

Well, fast forward to today, and I would actually add a fourth component: social media. Yes, Facebook, Twitter, LinkedIn, Snap Chat, Instagram and many others are giving credit unions another avenue to use for branding. The social media space is very real and takes its marketing very seriously.

article thumbnail

10 Data-Driven Ideas To Increase Branch Engagement

South State Correspondent

Take the time and effort to explain the backgrounds of the bankers, both personal and professional, and invite the community to establish a relationship. The average community bank may have 30% to 50% on mobile, while the national banks are closer to 80%. The goal is to create energy and engagement.

Data 195
article thumbnail

Data Enablers: Spreadshirt, Data-Driven T-Shirts

PYMNTS

Germany- and Boston-based Spreadshirt uses data, analytics and even social media information to build a product and spread news among communities while printing more than 3.6 We automate complex payment and tax regulations in over 180 countries and offer a variety of payment checkout options,” said Smoter.

Data 100