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Community Bank Builds Future on ‘Banking as a Service’ & Google Plex

The Financial Brand

21 deals with neobanks and fintechs like Aspiration, Ellevest and Greenwood sent a community bank down an unexpected (and profitable) path. The post Community Bank Builds Future on ‘Banking as a Service’ & Google Plex appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Can Nontraditional Credit Analysis Be Community Banks’ Path to Profit?

The Financial Brand

Even before COVID socked the economy community banks and credit unions saw local loan demand falling. Adapting a fintech technique may help. The post Can Nontraditional Credit Analysis Be Community Banks’ Path to Profit? appeared first on The Financial Brand.

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How One Community Bank Built its Strategy from an ROA/ROE Analysis

The Financial Brand

With a niche focus, the bank concentrates on a few things it’s really good at that big banks can't touch and fintechs haven't pounced on. The post How One Community Bank Built its Strategy from an ROA/ROE Analysis appeared first on The Financial Brand.

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Walmart’s Fintech Deal Threatens a Much Deeper Banking Incursion

The Financial Brand

Partnership with fintech backer Ribbit could bring major new financial services to masses in local communities that trust mega retailer. The post Walmart’s Fintech Deal Threatens a Much Deeper Banking Incursion appeared first on The Financial Brand.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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How Today’s Community Bank Becomes a Digital Deposit & Loan Machine

The Financial Brand

The post How Today’s Community Bank Becomes a Digital Deposit & Loan Machine appeared first on The Financial Brand. Banking-as-a-service could be a huge win for financial institutions that seize the opportunity, and a growing threat to those that ignore it.

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Walmart’s Fintech Deal Threatens a Much Deeper Banking Incursion

The Financial Brand

Partnership with fintech backer Ribbit could bring major new financial services to masses in local communities that trust mega retailer. The post Walmart’s Fintech Deal Threatens a Much Deeper Banking Incursion appeared first on The Financial Brand.

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