Long Lasting Ideas

FEBRUARY 23, 2016

Ok kids, it’s time to loosen your tie and consider some unconventional ways to boost your bank’s brand. These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand.

Branding 40

Branding Alabama Community ATM 40

Tech and Finance

JULY 13, 2016

Regional and mid-tier banks face an uphill battle on the digital front, but have advantages they can capitalize on with some focus and determination. Alarm bells are sounding in boardrooms of regional and mid-tier banks across the U.S. Retail Banking Customer Satisfaction Study from J.D. Or at least they should be.

Regional 28

Regional Mobile Millennials Study 28

Celent Banking

MARCH 16, 2015

It´s not about doing everything from every channel—it´s about optimizing the customer experience across the variety of methods used to interact with the retailer (or bank). Community banks differentiating from large institutions : This was a common thread running throughout the presentations. Presenters proposed some solutions.

Conference 100

Conference Retail Community Community Bank 100

PYMNTS

FEBRUARY 1, 2019

Last year, Venmo launched a Mastercard -branded debit card — one method of monetization, as transactions done on the card can be identified, of course, as originating from Venmo cards. In fact, 51 percent have used online or other P2P services, which compares to 75 percent of millennials and 69 percent of Gen Xers.

Cards 179

Cards Payments Mobile Operations 179

Banking 2020

NOVEMBER 27, 2015

That’s why digital capabilities have revolutionized every industry from retail and healthcare to banking—if the same services can be had from half a world away, and for a lower cost, why not avail of them? No one understands this trend better than those pesky millennials. This represents major shift in preferences.

Millennials 40

Millennials Survey social media Online 40

Gonzobanker

DECEMBER 20, 2019

. ————————————————————————— The ‘En Vogue’ Trend of the Year – Credit unions buying community banks. The Branding Name-Thud Award – Goes to BB&T + Suntrust becoming Truist.

Idaho 148

Idaho Conference Data Marketing 148

Gonzobanker

DECEMBER 19, 2016

While this deal was announced late last year, the heavy lifting was done in 2016 as BBCN Bancorp and Wilshire Bancorp came together under a new brand to create the largest Korean American bank. Mergerama Region of the Year – The Midwest: Huntington-First Merit, Chemical-Talmer, Old National-Anchor … the list goes on.

Utah 60

Utah System Community Marketing 60