South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

The Financial Brand

FEBRUARY 24, 2021

The post How Pineapples are Helping Community Banks Attract Younger Customers appeared first on The Financial Brand. If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short.

Community Bank 15

Community Bank Community Millennials Branding 15

The Financial Brand

JULY 26, 2021

187-year-old savings bank stakes its future on a scalable combination of a digital-only brand, well-trained people and data analytics. The post A Small Bank Believes Its Digital Brand Will Succeed Where Chase Failed appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 43

Branding Training Analytics Banking Trends 43

The Financial Brand

MAY 5, 2019

How one big community bank keeps its internal fintech think tank churning out usable products instead of blue sky. The post Bank OZK Self-Disrupts with Innovation Lab Stressing Practical Change appeared first on The Financial Brand.

Innovation 24

Innovation Community Bank Community Branding 24

The Financial Brand

NOVEMBER 30, 2021

As part of a sweeping tech upgrade, a community bank brings retailing savvy to retail banking. The post Traditional Bank Borrows from Amazon to Build an App to Rival Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Being 100+ doesn't have to mean 'out of date.'

Community Bank 28

Community Bank Banking Trends Analysis Community 28

The Financial Brand

APRIL 22, 2019

A 117-year-old community bank serves as the back-end for fintechs like Square Cash and Acorns, fueling growth while keeping its roots intact. The post How a Small Iowa Institution Became The Bank Powering Big Fintech Apps appeared first on The Financial Brand.

Iowa 33

Iowa Fintech Community Bank Community 33

The Financial Brand

MAY 4, 2021

The drumbeat of doom for smaller financial institutions has been slowed by the actions of a small but growing group of tech-savvy innovators. The post The Banking Model of the Future: ‘Neo+Traditional’ Hybrids appeared first on The Financial Brand.

Innovation 20

Innovation Branding Groups Innovation Strategies 20

The Financial Brand

SEPTEMBER 26, 2021

New Florida institution, built by two banking veterans on a modern tech platform, may be what the start-up of the future will look like. The post Neobank Alternative: Building a Hybrid Digital-First Bank from Scratch appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Florida 43

Florida Banking Trends Analysis Trends 43

The Financial Brand

NOVEMBER 1, 2021

The post Bank+Fintech Partnerships Grow More Urgent as Pressure Rises for Both appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Combinations multiply as financial institutions face increased demand for digital services and fintechs need a more stable business model.

Fintech 40

Fintech Banking Trends Analysis Trends 40

The Financial Brand

JANUARY 24, 2022

The post New Competition Forcing Smaller Banks to Try (Almost) Anything appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But the unwillingness to reconsider branch dependency could be a millstone.

Banking Trends 28

Banking Trends Analysis Trends Branding 28

The Financial Brand

DECEMBER 6, 2020

Fast-growing mega-fintech siphons small business loans and transactions from banks. The post Why Square’s Expanding Ecosystem Threatens Banking’s Future appeared first on The Financial Brand. ILC charter plus P2P could impact the consumer market.

Branding 34

Branding Fintech Marketing Innovation Strategies 34

The Financial Brand

DECEMBER 6, 2020

Fast-growing mega-fintech siphons small business loans and transactions from banks. The post Why Square’s Expanding Ecosystem Threatens Banking’s Future appeared first on The Financial Brand. ILC charter plus P2P could impact the consumer market.

Branding 31

Branding Fintech Marketing Innovation Strategies 31

CB Insights

MAY 15, 2019

One popular approach: in-house financial innovation labs. We’ve created a list of finance innovation labs from some of the biggest names in the industry, as well as from newcomers looking to make a name through tech. We’ve written about corporate innovation theater before — and how sometimes corporate innovation goes wrong.

Innovation 78

Innovation blockchain Technology Groups 78