Branch Strategies Community Bank Management Marketing 
Independent Banker
MAY 31, 2022
Ted Whitehurst, Providence Bank president and CEO, led the charge to open a new brick-and-mortar location of the Raleigh, N.C., community bank during the pandemic. Providence Bank chose to open a new brick-and-mortar site during the pandemic, when many other businesses were ceasing operations or shutting down altogether.
Independent Banker
MARCH 15, 2015
Increasingly, more digitally connected consumers are saying yes to that question with their community bank. Some even assume their bank will interact with them however and whenever they want. For many community banks, telephone calls still generate the highest volumes of customer service interactions.
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South State Correspondent
MAY 31, 2023
Despite that increase in profitability, banks need to be mindful of how they manage their branch and customer base to increase profitability further. The operative question is: given online and mobile banking, what is the new role of the branch? Our point here is branching isn’t a passive activity.
Jeff For Banks
MAY 31, 2017
Look at the decline in branches since 2009. I read a recent interview of Members 1st Credit Union CEO Bob Marquette by S&P Global Market Intelligence (link requires subscription). When asked, Marquette said of the death of the branch: "I think it's bullcrap. Elevate branch employees. Make your branches look the part.
Independent Banker
JULY 31, 2022
Fallout from recent global events presents an obstacle to generating revenue for community banks. As we enter budgeting season, the answers might be found in a mix of strategies. Before 2022, says Thomas Grottke, managing director at Crowe LLP, “a lot of factors were going right. Consider your branch strategy.
South State Correspondent
MAY 1, 2024
With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. He chose to compete in the women’s luxury segment and looked for a gap in the market. COI marketing for banks should always be a top priority.
Jeff For Banks
DECEMBER 1, 2015
All talk of visibility and foot traffic aside, the measure of branch success should be profits. So if your “light branch” has $23 million in average deposits, as our “branch of the future” example above does, then it generates $478,400 in annual revenue, on average. To which I would ask the logical question, “what market area”?
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