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Why Millennials and Gen Z Love the Biggest Financial Institutions

The Financial Brand

The post Why Millennials and Gen Z Love the Biggest Financial Institutions appeared first on The Financial Brand. Younger adults want both technology and personal support from their banking provider. Right now, the megabanks are best at providing both.

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Bank Branches Are Dead. Long Live the Branch!

The Financial Brand

A solid case can be made to stop building new branches. But with Millennials and Gen Z years from profitability, catering solely to them is a big blunder. The post Bank Branches Are Dead. Long Live the Branch! appeared first on The Financial Brand.

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Digital Overtaking Branches as the Place Consumers Get Advice

The Financial Brand

Shift is powered by Millennials' love of interactive mobile banking tools. The post Digital Overtaking Branches as the Place Consumers Get Advice appeared first on The Financial Brand. Biggest banks have clear edge over regionals, consumer study shows.

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Fintech'ers Will Be Right on Branching. Unless Bankers Act.

Jeff For Banks

I also believe that branches can be developed as competitive advantages for community financial institutions. Much like the credit union CEO thinks his branching strategy differentiates his CU. But, as our current strategy execution stands, there is much work to be done. The red: millennials.

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Inside the Strategy Behind BofA’s Digital Life Planning App

The Financial Brand

The post Inside the Strategy Behind BofA’s Digital Life Planning App appeared first on The Financial Brand. Looking to cement its dominance in retail banking, Bank of America created Life Plan 1.0, a digital app tightly tied to in-person experience.

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The End of the Traditional Banking Relationship, and What’s Replacing It

The Financial Brand

The post The End of the Traditional Banking Relationship, and What’s Replacing It appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Consumers have changed how and where they bank — increasingly even their primary accounts. Here's what incumbents must do to respond.