Books Boston Branding Community 
PYMNTS
SEPTEMBER 4, 2020
3) that for only $850 per person, parties of up to eight people can book a solitary table inside one of the French Laundry’s three dining rooms.”. It’s also a shrewd, low-overhead way to keep the brand active and foodies engaged until the COVID nightmare blows over. I think most people are trying to lay low and [are in] survival mode.”
PYMNTS
OCTOBER 19, 2020
To describe these behaviors, author and behavioral scientist Dr. Robert Cialdini coined the term “social proof” in his landmark book, “ Influence ,” which was first published in 1984. The owner of an upscale hair salon in Boston is an example of a business living this reality. Saving Main Street.
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PYMNTS
JUNE 11, 2018
In fact, the now Duchess of Sussex has sold out a few items for the brand, as its items regularly sneak into her wardrobe rotation. A royal celebrity endorsement is, of course, always nice – and certainly a good way to get a brand’s name in print. Pop-up stores. For this launch, Club Monaco is again working with Diptyque Paris.
PYMNTS
DECEMBER 6, 2017
Consumers can buy shoes, books, coffee pots, linens and dog toys online, so why are they still going to the grocery store for the same dozen eggs and gallon of milk they buy every week? Boston-based meal kit company Just Add Cooking aims to address both by sourcing its kits from farms and businesses in the New England region.
Fintech Labs Insights
MARCH 14, 2024
For financial marketers, especially those in credit unions and community banks, the biggest event of the year, The Financial Brand Forum , is just two months away. For the most part, early-bird (or very-early-bird) prices are still in effect, so you can easily save $1,000 or more on a pair of tickets.
PYMNTS
APRIL 20, 2017
Trying to book a trip on Hipmunk seems primitive to the point of being useless. I tried last night to make a reservation from Boston to San Francisco, and it told me that I had presented it with a first: There were no flights between those two cities. So what does the 2.0 American Express. Western Union.
CB Insights
SEPTEMBER 6, 2017
Ample Hills Creamery — named for a line in a Walt Whitman poem — is an ice cream shop and “community gathering place.” MiniLuxe is a nail and beauty lifestyle lounge with locations in Dallas, Rhode Island, Los Angeles, and Boston. Follain is a healthy beauty store with locations in Boston, Washington DC, and Nantucket.
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