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Bad User Experiences Destroy Great Marketing

The Financial Brand

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Everyone’s talking about APIs. Why?

Insights on Business

As Jim Marous notes in his article, Top 10 Retail Banking Trends and Predictions for 2017 , “APIs were not even listed as a 2016 trend, but was #4 in 2017.”. They want a user experience that is designed, simple, easy to use, and innovative. One of the new APIs from IBM is Cognitive Market Sensing.

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How 5G Will Shake Up Banking and FinTech?

PYMNTS

Machine learning and artificial intelligence are among the emerging technologies capable of boosting banking operations, including customer service , and preventing fraud, as recent PYMNTS research has demonstrated. Digital Demand. Latency Advantages. 5G will mean zero waiting time.”. So where is all this 5G?

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Banks Not Delivering The Experience Consumers Demand

The Financial Brand

The large gap between marketer and consumer perceptions about delivering excellent customer experience shows that financial institutions have much work to do. The post Banks Not Delivering The Experience Consumers Demand appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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SMBs Remain Hot Spot For Open Banking Business Models

PYMNTS

As the open banking business model permeates into the B2B financial services market, FinTechs and traditional financial institutions continue to find new use cases for API integrations and connectivity to elevate the business-user experience. and beyond to introduce a range of new products and services for the SMB user.

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4 Priorities for Increased Customer Centricity in Banking

The Financial Brand

This article 4 Priorities for Increased Customer Centricity in Banking appeared first on The Financial Brand. This article 4 Priorities for Increased Customer Centricity in Banking appeared first on The Financial Brand.

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How Middle Eastern Merchants Can Keep Up With Pandemic-Driven Privacy, Payment Shifts

PYMNTS

Middle Eastern consumers’ jump to online channels during the pandemic follows global commerce and banking trends, but Macadam explained that the region’s shift has been more dramatic than in other areas. Joining the Global Open Banking Push. Online Payments Drive Privacy Concerns.

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