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Bad User Experiences Destroy Great Marketing

The Financial Brand

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Banks Not Delivering The Experience Consumers Demand

The Financial Brand

The large gap between marketer and consumer perceptions about delivering excellent customer experience shows that financial institutions have much work to do. The post Banks Not Delivering The Experience Consumers Demand appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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4 Priorities for Increased Customer Centricity in Banking

The Financial Brand

This article 4 Priorities for Increased Customer Centricity in Banking appeared first on The Financial Brand. This article 4 Priorities for Increased Customer Centricity in Banking appeared first on The Financial Brand.

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Everyone’s talking about APIs. Why?

Insights on Business

As Jim Marous notes in his article, Top 10 Retail Banking Trends and Predictions for 2017 , “APIs were not even listed as a 2016 trend, but was #4 in 2017.”. They want a user experience that is designed, simple, easy to use, and innovative. One of the new APIs from IBM is Cognitive Market Sensing.

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