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3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results

The Financial Brand

Sharply different approaches distinguish fintechs from established institutions. The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Yet key principles of startups can be applied by anyone.

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How Small Banks Can Counter Fintech & Megabank Marketing Budgets

The Financial Brand

Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments.

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Innovation and Sheer Marketing Muscle Power Credit Card Battle

The Financial Brand

Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share. The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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What Traditional Banks Can Learn From Fintech Apps’ Explosive Growth

The Financial Brand

The torrent of fintech app downloads is radically altering the mobile banking landscape, pushing marketers to rethink strategies. The post What Traditional Banks Can Learn From Fintech Apps’ Explosive Growth appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Convergence of Fintech & Banking Is Transforming Business Lending

The Financial Brand

The trend isn't the end of relationship banking, but partnering and a niche market focus will be essential, especially as CRE lending slows. The post The Convergence of Fintech & Banking Is Transforming Business Lending appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Top 11 Fintech Disruptors of 2021

The Financial Brand

Snapshots of established and up-and-coming digital players having an impact on key market segments within financial services. The post The Top 11 Fintech Disruptors of 2021 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t)

The Financial Brand

A few institutions have abandoned 'bank' in their branding. It's a risky move without the marketing strategy — and chops — to support it. The post Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t) appeared first on The Financial Brand - Banking Trends, Analysis & Insights.